Staff Reporters
Sep 23, 2011

Liana Teo joins T\PR as general manager

SINGAPORE - T\PR, the public relations unit of TBWA\Singapore, has named Liana Teo as the general manager.

Teo is the new general manager at T\PR
Teo is the new general manager at T\PR

She has more than 17 years of experience in delivering public relations programmes for blue-chip multinational and leading Asia Pacific conglomerates including HP, 3Com, Ketchum, GE, FedEx, Apple and Chubb Insurance.

She was most recently the regional manager (media, analyst and influencer relations) at HP’s Personal Systems Group, Asia Pacific and Japan, developing and leading its external and influencer relations across the region for the past five years.

She also provided high-level counsel to senior management and country leads across the region, while managing HP’s issues and crisis management programme on a regional level.

Teo was credited as the first communications specialist to introduce a social media focus into HP’s communications strategy. Following the success of the programme in the Asia Pacific region, HP adopted social media as an integral part of their global communications strategy.

Previously, she also worked with MDK, the PR agency within the Batey Group, as its group client services director, leading both the IT and Corporate practices.

Beth Kennedy, executive director of T\PR, noted that Teo’s extensive regional experience will be invaluable to its clients – both multinational and local – who are increasingly seeking to expand at a regional level.

“It’s great to have Liana back in the agency business. Her social media skills will also boost the agency’s ability to maximise our reach into the digital world,” she added.

Related Articles

Just Published

9 hours ago

Ramadan 2025: How Indonesians plan to spend, save, ...

Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.

10 hours ago

Canva makes design child's play in W+K Tokyo's latest

Got two minutes? W+K Tokyo wraps the simple truth—design can be easy—in a package of pure, heartwarming charm for Canva.

10 hours ago

Is Jung von Matt’s independence its secret to ...

The indie’s agency’s global and regional leaders sit down with Campaign to unpack their global-meets-local strategy, learnings from its various markets, and the magic of ‘speed’.

11 hours ago

Here’s a thought: Marketers can sell anything—except...

Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.