Gurjit Degun
Mar 27, 2015

Land Rover to move global ad account into Spark44

The global JV will take the business from Young & Rubicam.

Land Rover to move global ad account into Spark44

Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per cent stake.

Although set up as Jaguar’s global communications and marketing partner, Spark44 has also been moving in on Land Rover’s creative assignments in recent months, acquiring Land Rover’s incumbent Australian ad agency Morris & Partners at the end of last year.

The main loser in the US, UK and Asia is Young & Rubicam, which has produced high-profile award winning work for the Land Rover brand. In China, the move appears to mainly effect Y&R Group company Wunderman.

Last week, Campaign reported that Jaguar moved its social media business to Spark44 from We Are Social which has handled the business since 2011.

Jaguar said it was a "strategic decision" and Jim Coleman, the managing director at We Are Social, referred to the move as "cost cutting".

Spark 44, which has offices in LA, London, Birmingham, Frankfurt, Shanghai and Sydney, launched in 2011 claiming to be a "unique communications entity ... helmed by professionals with unequaled expertise in every customer touch point in the automotive universe."

The latest ad from Y&R Global and Tag "adventure gene" will be released on April 1. The TV, outdoor, print and digital campaign launches the Land Rover Discovery Sport model.

Recent Land Rover work to come out of the US includes an original, interactive digital book, The Vanishing Game, written by best-selling British novelist William Boyd.

The online thriller, by Y&R New York, follows the protagonist on a suspenseful driver from London to a remote part of Scotland, brought to life through an interactive, multimedia platform.

Spark44 and Jaguar were unavailable for comment.

This article originally appeared on Campaign UK

 

Source:
Brand Republic

Related Articles

Just Published

2 days ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

2 days ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

2 days ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

2 days ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.