Broadcast presenter Denise Keller has launched a new content production house, KellerMedia, in Singapore, focusing on lifestyle, hospitality, travel, luxury, beauty and wellness.
Her husband, Robert Gaxiola will manage the creative output as executive creative director. Gaxiola, a former ECD at Ogilvy Singapore left the agency in 2012 to co-found his own independent firm ManghamGaxiola, which was later acquired by Dentsu Aegis Network.
KellerMedia plans to work directly with brands, marketing agencies, PR firms, and in-house social media departments on video content. The company is currently shooting a campaign for Gili-Lankanfushi, Maldives, under the HPL Hotels & Resorts Group and has other projects in Vienna, Hong Kong and Jakarta.
Keller has worked as a producer and director for TLC and the Discovery Channel. While at Discovery, she won the Best Presenter Award at the Asian Television Awards for her work on its Passage to Malaysia Series. While Keller will front much of the work, the production house will also involve other creative personalities, including KOLs.
“Social media is a great way for brands to share their stories," Keller said in a release. "As a director I am looking to provide a more authentic on-air documentary style for our clients.”
Added Gaxiola, “I have always loved advertising, but I have been writing more work in the testimonial documentary space. What we do at KellerMedia is something in between.”
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