Matthew Miller
Apr 17, 2018

JWT names Bangkok CEO

Move fills role left vacant by Bob Hekkelman, who returned to his native Netherlands after 16 years with JWT and WPP.

Maureen Tan
Maureen Tan

J Walter Thompson Asia Pacific has appointed Maureen Tan, most recently general manager of Southeast Asia for Commonwealth/ McCann, as CEO in Bangkok.

She succeeds Bob Hekkelman, whose return to his native Netherlands after 16 years with JWT and WPP was announced in November.

The agency said Tan will be charged with "the next stage of transformation" for JWT Bangkok, which is one of the network’s largest offices in the region and includes four units in addition to the creative agency: digital (Mirum), design (Degree), PR (Verve), and production (Chameleon).

Tan started her advertising career at Leo Burnett Malaysia and has been in Bangkok for more than 10 years. Prior to Commonwealth/ McCann she held MD roles at Atlas Communications and OgilvyOne Thailand.  She has also worked at Geometry Global and OgilvyAction. Her career includes experience in ATL, shopper and retail marketing, social and digital, activation and CRM. She is also an experienced planner and integrator across cross-agency functions, according to JWT.

Jacco ter Schegget, Southeast Asia CEO since May last year, called Tan "the ideal modern-day integrated leader to drive Thailand’s combined offering forward" and "drive deeper collaboration between the five business units".

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

1 day ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

1 day ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

1 day ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.