JWT devises Miracle Machine to bring Xmas cheer in the Philippines

Hosted on Facebook, JWT Manila and Kraft are leveraging the social networking site to mobilise people to lend a helping hand to the needy.

The goal is to have the site become a platform where donors can be matched up with organisations seeking assistance.

Said Jos Ortega, CEO, JWT Manila, “If we get everyone to pitch in, we can show that as more people become part of Miracle Machine, we get to make more and more amazing things happen.”
 
For the first phase, commencing on 1 December, the Miracle Machine will whip up 12 miracles across 12 days through Facebook in time for the Christmas season.
 
The 12 miracles include:
 
Kythe Foundation, which hopes to help 13-year old Angelalyn Magalano, who suffers from Nephoric Syndrome and psoriasis, by making her wish come true of meeting a pilot.

Jamboree Mountaineers hopes to make the indigenous tribes’ Christmas in Wawa, Montalban merrier by trekking there and delivering food for Noche Buena.

Childhope Asia hopes to keep street children warm by providing them with new clothes.

Kaeskwela aims to fill the empty libraries of public schools in far-flung areas of the country with educational books.

The Philippine Animal Welfare Society (PAWS) hopes to find abandoned dogs and cats new families to take them in by making them adoption-ready through grooming.

Sagip Buhay and Philippine General Hospital hopes to provide medical assistance for those who don’t have the means and access to proper healthcare with new blood pressure devices and Thermoscan thermometers.

Firefly Brigade and Tiklop Society wishes to collect 10 bikes and bike safety gear for people in urban communities to help them get from one place to another faster and safer.

Tahanang Walang Hagdan wants to give back to the 326 volunteers who have selflessly devoted their time to the organisation by giving them gifts this Christmas.

Resources for the Blind hopes to record an audio storybook for blind children to bring them to the world of wonder and imagination.

Museo Pambata wants to make 2, 000 children happy this season by gifting them with pre-loved storybooks and toys.

St. Martin de Porres Charity Home wishes to spread holiday cheer with a potluck party for the underprivileged kids under its care.
 
And finally, for the 12th miracle, a fully functional miracle conduit will be made available on the 12th day of December open to any and all organisations that seek support.
 
Credits

Client Kraft Foods Philippines
Creative agency JWT Manila
Executive creative director Dave Ferrer
Creative director Joe Dy
Art director Icel Candido, Danni Lim
Copywriter Maan Bautista, Y2 Villanueva, Kara  Bautista
Planner Pam Garcia
Producers Ces de Guzman, Tricci Alonzo and Eugene Taningco-Sucayan
Client service director Golda Roldan
Account director Lea Nepomuceno
Account manager Anne Pagaduan
Digital consultants Media Contacts
Coordination with organisations Rickshaw Events