BBDO Guerrero currently handles the feminine hygiene brand’s above-the-line requirements.
With the new digital appointment, the brand is seeking to ensure a more holistic approach to its communications. The agency has been working with the Modess brand since 2008, and it launched a campaign titled '#makeyourmove' for the brand early this year.
Tony Harris, chief executive of BBDO Guerrero, said the digital project allows more synergy with the current above-the-line campaign.
Apart from Modess, BBDO Guerrero also handles Johnson & Johnson’s baby range in the Philippines.
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