Japanese digital shop Bilcom, Shanghai YMG forms subsidiary Bilcom China

Bilcom China will be 100 per cent owned by Bilcom, which is headed by CEO Shige Ota (pictured), while Anthony Lee, current representative director of Shanghai YMG China, will become the CEO of Bilcom China.

According to China Internet Network Information Centre, China has the highest number of internet users in the world, with 404 million netizens recorded at the end of April this year.

“Many Japanese companies would like to expand to China, but very few of them have succeeded in their online branding and marketing efforts in China, due to the highly unique structure of social media and online media, compared to that in Japan,” said Ota.

He added that in reponse to this, the alliance between Bilcom and Shanghai YMG China offers Japanese clients relevant digital marketing solutions, formulated with local know-how in China.

Bilcom was founded in 2003 in Tokyo, its client portfolio includes Uniqlo, Evian, Four Seasons, Toshiba, Maybelline and Casio.