Benjamin Li
Feb 17, 2011

ITV Studios and Active TV form production partnership

ASIA PACIFIC - ITV Studios has announced a new collaboration with leading Singapore-based production company Active TV, which will see the two companies producing together under the ITV Studios Asia banner.

Come Dine With Me
Come Dine With Me

The companies will work with leading broadcasters in the Asia-Pacific region to gain commissions for ITV Studios' portfolio of new and existing formats. Active TV will produce all content under the banner of ITV Studios Asia and all finished programming will be distributed internationally by ITV Studios Global Entertainment.

The two organisations will develop and produce local versions of a host of established hit formats. The ITV Studios portfolio includes internationally renowned properties 'Come Dine With Me', 'Hell's Kitchen', 'Dancing on Ice' and 'I'm a Celebrity... Get Me Out of Here!' alongside recent launches such as 'Popstar to Operastar' and 'May the Best House Win'.

Led by the award-winning producers Bertram van Munster and Michael McKay, Active TV Asia specialises in the production of entertainment and reality formats, with recent successful TV productions including 'The Amazing Race' franchise in Asia, Australia and Israel, the weekly production of 'E News Asia' and hit children's series 'Prank Patrol'.

James Ross, regional director for Asia at ITV Studios Global Entertainment, said that having been active in licensing and distribution in Asia for four years, it was now time to "take it to the next level" and produce content locally.

"Active TV is a trusted producer throughout Asia and we are delighted to be working with them," Ross added. "This collaboration will allow us to quickly roll out our internationally proven hits across the region, positioning us well to take advantage of new content coming through ITV Studios."

Source:
Campaign Asia

Related Articles

Just Published

14 hours ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

15 hours ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger Melbourne, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

16 hours ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

17 hours ago

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.