According to sources close to the account, Isobar is to focus on two main digital themes for the brand: e-commerce and e-counseling.
The e-commerce portion of the account – which will be focused on cultivating SK-II’s marketability online – is believed to be handled by Isobar’s Japan office. E-counseling, a digital service that helps consumers identify which products work best for their skin types, will be led out of Korea. Australia is also expected to play a leading part for the account, a source said.
The Japanese-based brand is regarded as the up-market skincare line for P&G-owned cosmetics company Max Factor.
In the region, SK-II additionally works with creative agency Leo Burnett.
In December last year, Carat/Isobar was named Network of the Year, with the Aegis agencies racking up the highest score aggregated over selected categories.
The e-commerce portion of the account – which will be focused on cultivating SK-II’s marketability online – is believed to be handled by Isobar’s Japan office. E-counseling, a digital service that helps consumers identify which products work best for their skin types, will be led out of Korea. Australia is also expected to play a leading part for the account, a source said.
The Japanese-based brand is regarded as the up-market skincare line for P&G-owned cosmetics company Max Factor.
In the region, SK-II additionally works with creative agency Leo Burnett.
In December last year, Carat/Isobar was named Network of the Year, with the Aegis agencies racking up the highest score aggregated over selected categories.
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