Isobar Hong Kong appoints digital business director

Jessop was previously digital lead and head of XM with JWT Hong Kong. In his new role, he will focus on the agency's marketing communications and social media business and take charge of both local and regional clients including City of Dreams, Chivas Regal and MSIG.

“Our clients are looking for depth of experience and innovative digital leadership. As Isobar Hong Kong takes on more and more major client business – both local and regional – David’s appointment comes at a crucial time in our agency’s development,” said Aegis Media Hong Kong CEO Chris Ryan.

Jessop has 18 years experience in Asia, 11 of those in the digital arena. He has worked across Japan, Taiwan and Hong Kong at previous agencies including Euro RSCG, Web Guru Asia and Nielsen. 

Speaking of his appointment, Jessop said this has been a difficult decision, "I believe I am joining Isobar at an extremely exciting time in its ascendency. I admire the work they have been doing, and I look forward to playing a big part in the agency’s future success.”