Jenny Chan 陳詠欣
Mar 17, 2015

Irish tourism board turns WeChat green for St. Patrick's Day

SHANGHAI - Tourism Ireland's quirky tradition of 'greening' famous buildings and landmarks in recognition of St. Patrick's Day has been extended to WeChat.

Irish tourism board turns WeChat green for St. Patrick's Day

Publicis Shanghai helped Tourism Ireland design a special 'greening screen', filled with four-leaf clovers, for WeChat. The Chinese are encouraged to scan a QR code to set the 'greening screen' as their app background.

This initiative was designed to help highlight Ireland's expertise in digital technology, said Barry Colman, executive director at Publicis Shanghai.

Apart from wanting to help as many Chinese friends as possible join in the fun that is St. Patrick's Day in their social networks, Colman said the simple project at the same time "promoted Ireland as an innovator when it comes to digital".

Colman, himself from an Irish family, is the media coordinator of Le Chéile, the voluntary organisation of the Irish community in Shanghai supported by the Consulate General of Ireland.

The Shanghai Grand Theatre (上海大剧院) also joined the global 'greening' wave by turning its theatre lights green last night.

[Shanghai still has a way to go to catch up with Chicago, which dyes its entire river a shocking shade of green each year. -Ed.]

 

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

40 Under 40 2024: Eddie Morton, Sandpiper

Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.

8 hours ago

Biti's Hunter 'steps forward' in new branding campaign

REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.

9 hours ago

Top Chinese snack company faces regulatory scrutiny ...

China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.

10 hours ago

Move and win roundup: Week of November 4, 2024

In this week's roundup, Moët Hennessy ANZ appoints Nausicaa Charrier as its new marketing director, Third Avenue Consulting and Superdream strengthen their leadership teams. Read about the latest appointments, business wins, and leadership changes across the industry.