Iris announces partnership with Liquorice

Iris today announced a partnership with Australian branding and digital agency Liquorice.

The deal will see Iris leverage Liquorice’s technology and innovation services. Scott Bonanno founded the Melbourne-based agency in 2008, and both agencies have worked together on various projects in the past, for clients including Meat and Livestock Australia, Origin Energy and Global Rapid Rugby.

Iris has also invested in Liquorice’s technology subsidiary Dokio, a campaign and workflow management system that allows clients to create, manage and distribute branded content. Dokio provides customisable, modern templates that users can adapt to their campaign requirements, and  manage campaign performance through real-time analytics. 

Sorcha John, Iris Singapore managing director, told Campaign that clients across APAC cite implementing, managing and optimising campaigns as one of their biggest and most consistent challenges, and that the Dokio partnership will help solve this issue while allowing Iris and clients to focus on creative strategy and execution. 

Iris will begin rolling out Dokio to its Australia and Asia clients, and then in the UK and US. Luke Nathans, Iris APAC CEO, said: “Working together with Scott and the team, we recognised a fantastic culture fit and a great pool of talent that truly values high-quality craft, design and technical expertise.” 

Bonanno said: “It’s been a pleasure working with everyone at Iris over the last 6-months in the lead up to this partnership deal and I can’t wait to share their international expertise with our clients in Melbourne.”