Staff Reporters
Jan 18, 2013

iProspect Australia wins National Australia Bank search business

SYDNEY - National Australia Bank (NAB) has appointed iProspect to its $6 million search marketing account.

iProspect Australia wins National Australia Bank search business

 

The win comes after a pitch against four other undisclosed agencies. iProspect will begin working with NAB in March, with the appointment also including MLC and UBank.

The finance and banking category is competitive for search, with banks competing over a limited pool of keywords.

“Both NAB and iProspect are digital pioneers," said Dan Kalinski, managing director iProspect Australia. The pitch process was a "meeting of minds" over strategy and approach to SEM, he added. 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

1 day ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

1 day ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

1 day ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.