The free cloud-based platform, called InMobi Ad Tracker, which is separate from InMobi Ad Network and allows advertisers to measure multiple conversions on both mobile web and app campaigns. It provides real time dashboard view of all conversion events, and it is able to define bespoke goals, such as downloads, registration and payments.
Phalgun Raju, regional director and general manager for Southeast Asia, Hong Kong and Taiwan at InMobi, noted that it is a tool that helps advertisers in Asia to build more effective campaigns.
The platform gives marketing managers and advertisers real-time feedback on all conversions that they attribute, giving them accurate insights into their mobile campaign results and allowing them to optimise campaigns in real time, she said.
“This makes their mobile advertising work harder and maximises ROI," Raju said. "This highly scalable and accurate solution offers marketers and advertisers unprecedented visibility of the performance of their ads.”
The conversion data can also be passed back to the originating mobile ad networks to enable real-time optimisation. The platform enables easy software development kit integration for iOS and Android apps, as well as JavaScript integration for mobile web campaigns.
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