Imagination's Bill Kneebone promoted to executive director for Greater China

Kneebone's new role has him overseeing Imagination's total creative offerings in China, Hong Kong and Macau for clients General Electric, Ford, Land Rover and Shell.

He possesses more than 20 years of industry experience, starting in content development and later starting his own event-management company in Australia. He also helped run the Asian headquarters for VR Solutions.

Prior to joining Imagination, he headed up ETG Staging Connections in China, delivering events for brands such as Motorola, Microsoft, HP, Google, Coca Cola and Nike.