Hooters hires W Asia for Singapore expansion

W Asia has been appointed PR partner for Hooters ahead of the restaurant brand opening new outlets in Singapore.

Founded in 1983, Atlanta-based Hooters has more than 430 restaurants in 28 countries. Famous for its female waitresses in low-cut outfits, it is opening two new Singapore branches at The Sail @ Marina Bay and Fusionopolis.

W Asia will support Hooters’ Asian operators Destination Eats with all aspects of PR and communications strategy around the launch of the new restaurants.

Annabel Fox, managing director of W Asia, said: “It’s exciting to be working at the forefront of such a globally unmistakeable brand. We’re looking forward to raising awareness of its unique brand of hospitality in Asia through two spectacular new locations.”

Hooters joins W Asia’s growing list of food & beverage clients, which include CE LA VI, The Montreux Jazz Café and Oxwell & Co.