Emily Tan
May 23, 2011

Hong Kong CSL appoints new director of mass marketing

HONG KONG – Mobile communications operator CSL has appointed Joehan Martinus as its new director of mass marketing.

CSL has a new mass marketing chief in Hong Kong
CSL has a new mass marketing chief in Hong Kong

Martinus, who relocated to Hong Kong on 27 April, brings with him considerable marketing experience in the telecommunications industry. Prior to this latest appointment he was vice-president of Malaysian-based YTL Communications where he headed the marketing division of the YTL group’s telecommunications business and launched Yes, a 4G mobile internet provider.

He was also with Maxis Communications in Malaysia where he eventually rose to head its marketing division.

In his current position, Martinus will be responsible for the business strategies and commercial marketing management of CSL's mass consumer business in Hong Kong.

Hong Kong CSL operates a dual mobile network through 1O1O and One2Free. 

 

Source:
Campaign China

Related Articles

Just Published

1 day ago

Publicis climbs the highest in APAC media rankings ...

PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.

2 days ago

Netflix is going all out for Squid Game season ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.