SinoTech Group will be tasked to provide the Hawaii Tourism Authority (HTA) with in-depth analysis and insights on consumer sentiment and behaviour using its social media monitoring technology platform 'SIP:Enterprise'. This will support its core market planning for the three key markets.
Mathew McDougall, CEO for SinoTech Group said, "We look forward to producing high quality, actionable data and insights (that) Hawaii can use to more effectively plan and execute its Asia Pacific strategy."
SinoTech Group's social intelligence platform tracks mentions across millions of sites and sources. Clients can explore real-time results on an interactive dashboard that provides meaningful and actionable insights, the company said.
“We are looking forward to working with SinoTech Group to help us gain an accurate understanding of the opinions, needs, behaviours, and plans of travel consumers in China, Korea and Japan. These insights will be invaluable for use in the HTA’s longer-term strategic planning and marketing in the region.” said Daniel K. Nahoopii, director of tourism research, Hawaii Tourism Authority.
