Jul 21, 2009

Hatari Electric | Hot Pot | Thailand

Thailand electronic manufacturer Hatari Technology claims to know exactly what every Thai consumer needs.

Hatari Electric | Hot Pot | Thailand
Being an unbearably hot country filled with outdoor food stands serving spicy cuisines, a glass of ice alone is not enough to please the crowd.
 
The commercial depicts a group of businessmen insisting of having hot pot in the hot weather. The second scene cuts to a couple eating in winter clothes as they are sitting too close to the Hatari fan.



Credits:
Project Hot Pot
Client Hatari Electric
Creative agency Lowe, Bangkok
Executive creative directors Supon Khaotong, Kittinan Sawasdee
Art directors Porakit Tanwattana, Asawin Techasakulsin
Copywriters Noranit Yasopa, Ekapol Srisuntornpinit
Agency producer Somdej Borisuth
Production company Phenomena
Film director Thanonchai Sornsrwichai
Exposure Television

Related Articles

Just Published

4 hours ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

4 hours ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!

4 hours ago

The boys’ club still runs Australian advertising—and...

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

4 hours ago

Samsung says there’s an AI companion for every ...

With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.