Jul 21, 2009

Hatari Electric | Hot Pot | Thailand

Thailand electronic manufacturer Hatari Technology claims to know exactly what every Thai consumer needs.

Hatari Electric | Hot Pot | Thailand
Being an unbearably hot country filled with outdoor food stands serving spicy cuisines, a glass of ice alone is not enough to please the crowd.
 
The commercial depicts a group of businessmen insisting of having hot pot in the hot weather. The second scene cuts to a couple eating in winter clothes as they are sitting too close to the Hatari fan.



Credits:
Project Hot Pot
Client Hatari Electric
Creative agency Lowe, Bangkok
Executive creative directors Supon Khaotong, Kittinan Sawasdee
Art directors Porakit Tanwattana, Asawin Techasakulsin
Copywriters Noranit Yasopa, Ekapol Srisuntornpinit
Agency producer Somdej Borisuth
Production company Phenomena
Film director Thanonchai Sornsrwichai
Exposure Television

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