Imogen Watson
Aug 28, 2022

Gucci’s cinematic short pays tribute to film maestro Stanley Kubrick

'Exquisite' replicates famous scenes from the renowned director's body of work.

Gucci’s cinematic short pays tribute to film maestro Stanley Kubrick

Gucci has inserted itself into the encapsulating world of Stanley Kubrick in a new campaign for its Autumn/Winter 2022 collection, which features a surprise collaboration with Adidas. 

Under the creative direction of Alessandro Michele, “Exquisite” digs deep into the director's archives to reimagine Kubrick’s pioneering oeuvre, scene for scene, including models that resemble famous characters. 

An ode to A Clockwork Orange, the cinematic short opens with a gang of unruly model "droogs" zooming down a street, as the opening sequence of 2001: A Space Odyssey plays out. 

Switching things up, the scene snaps to the epic science fiction film, as the music reshuffles to A Clockwork Orange Theme.

Like flicking through a photobook of film stills, the short continues to piece together famous scenes from other movies, including Barry Lyndon and The Shining. 

The film was lensed and directed by photographic duo Mert Alas and Marcus Piggott, with art direction by Christopher Simmonds.

Milena Canonero and Charlotte Walter curated the replicas of the original costume designs. 

“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” Gucci's creative director, Alessandro Michele, said.

He continued: “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralise the human and its metamorphic ability.”   

Source:
Campaign UK
Tags

Related Articles

Just Published

1 day ago

Indonesia bans iPhone 16 sales over lack of local ...

Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with regulations requiring 40% of smartphones to be made from local parts.

1 day ago

Is Publicis’ dismissal of staff for return-to-office...

Adland weighs in on where the flexible working debate is heading.

1 day ago

40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka

Lau’s business acumen and hands-on support for her team have led to her being affectionately labelled as VoxMama within the communications agency she co-founded.

1 day ago

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.