Grey Korea names new CEO as Patmore transitions to regional role

Rhee has joined the agency from Euro RSCG Korea, which he helped establish in the Korean market in 1995. He has worked across a range of sectors within the marketing industry including advertising, healthcare communications, and public relations.

In a statement, Grey Group Asia-Pacific chairman and chief executive Nirvik Singh pointed to Korea as a “critical strategic market” for the network. Rhee will report directly to Singh on the progress of its ongoing growth efforts there.

Grey Group Korea’s client portfolio includes Procter & Gamble, GlaxoSmithKline, British American Tobacco, LG, Heineken, Boehringer Ingelheim, Subway, and ING.