Benjamin Li
Jan 17, 2011

Grey HK resigns from Prime Credit’s creative after more than three years

HONG KONG - Grey Hong Kong has announced they have resigned from personal loan company Prime Credit’s creative account after a three-and-a-half year partnership.

Grey Hong Kong resigns from PrimeCredit's account after more than three years together
Grey Hong Kong resigns from PrimeCredit's account after more than three years together

"We have worked with Prime Credit for three and a half years, and have made quite a few achievements including winning the China Effie silver award and Hong Kong Effie gold award in 2010," said Desmond Chan, GM of Grey Hong Kong, "Both the client and us felt that it is good time to look for new sparks and chemistry, and pursue new goals."

Maxus will continue as the media agency for the client. It is not yet known whether Prime Credit is calling a pitch to replace Grey.

Reported in May, Prime Credit toned down its usual humorous brand image to take a more serious look at mortgage offerings with its 'Wholeheartedly' campaign in Hong Kong.

Source:
Campaign China

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