Grey Group Thailand clinches Emirates account

The win will see Grey Group Thailand’s integrated offerings come into play, as the agency is charged with communications duties from advertising to activation, including digital marketing and event branding.

“Emirates has been looking for a company to take our brand to the next level in the Thai market and after a thorough review, Grey Group Thailand has been awarded the contract. We have confidence that this new partnership will build on the strong foundations that Emirates already has in Thailand, one of the most important destinations on our ever expanding route network,” said Sara Sahely, Emirates' manager advertising.

According to Pattaraporn Wongmesak, associate vice-president and country manager at Grey Group Thailand, “We impressed with our thorough understanding of Emirates’ brief. Our penetrating local consumer insights enabled us to create a solid, targeted communications strategy which resulted in cut-through creative work that resonates strongly with the brand.”

She added that Emirates is a leading international airline that partners with best-in-class global agencies. "This win is a clear testament to Grey Group Thailand’s position as a key player in the country, and showcases our versatility in our ability to work beyond FMCG and pharmaceutical businesses.”

Grey Group Thailand will embark on the development of creative work for local tactical campaigns, digital campaigns and on ground activation programmes, as well as local adaptation of regional and global campaigns for Emirates. The first campaign will be rolled out in the first quarter of 2011.

Emirates joins Grey Group Thailand’s roster of clients including Procter & Gamble, GlaxoSmithKline, Sara Lee, AXA, Bausch & Lomb, Rottapharm, Whizdom Condominium and Siam Park City.