Jenny Chan 陳詠欣
Oct 15, 2012

General Electric showcases new technology to deploy weight of B2B brand in China

SHANGHAI - General Electric (GE) has invested in digital brand-experience 'showspaces' to exhibit numerous technological achievements under its 'In China for China' corporate strategy, the latest being a technology centre in Shanghai and innovation centres in Chengdu and Xi'an.

Interactive touchscreens help communicate GE's messages

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

DoorDash makes bid to buy Deliveroo

The takeover talks come as consolidation within the food delivery service space gathers momentum.

1 hour ago

Vidio’s CMO Teguh Wicaksono on staying 'punk' and ...

A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.

1 hour ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.

1 hour ago

11 minutes of fame, many more of regret

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a frustrating lack of impact.