News
Anita Davis
Dec 15, 2008

GE China launches digital ad campaign

BEIJING - General Electric will launch its first large-scale, Chinese-language digital advertising campaign this week in an effort to educate Chinese consumers about the brand.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

2 Mars to switch $1.7 billion media account out of WPP

Cannes Lions 2025: APAC winners

3 Cannes Lions 2025 APAC winners: The region nets 118 awards

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

6 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

7 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

APAC Power List 2025: The region's most powerful brand leaders

8 APAC Power List 2025: The region's most powerful brand leaders

Did the strategic planner just kill the advertising agency?

9 Did the strategic planner just kill the advertising agency?

WPP never seized control of its destiny under Mark Read’s leadership

10 WPP never seized control of its destiny under Mark Read’s leadership

Related Articles

Reddit: The social-media dark horse gaining momentum with advertisers
Jun 9, 2025
Matthew Keegan

Reddit: The social-media dark horse gaining ...

Ogilvy unifies social media offering in 16 APAC markets
May 20, 2025
Nikita Mishra

Ogilvy unifies social media offering in 16 APAC markets

Are marketers spending less on social media?
Jan 13, 2025
Matthew Keegan

Are marketers spending less on social media?

Adland has the power to influence social media but who can tame it?
The Knowledge
Feb 27, 2025
Jessica Heygate

Adland has the power to influence social media but ...

Just Published

'Looking for the first domino': Titanium jury president Judy John on Lion-winning work
21 hours ago
Nikita Mishra

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

John Wren on his vision for a bigger, better Omnicom
1 day ago
Atifa Silk

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Big ideas, not big algorithms, will win Cannes
1 day ago
Vinita Bhatia

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Campaign Cannes Global Podcast Episode 2
1 day ago
Staff

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.