G2 launches Subway's debut campaign in Korea

This marks G2 Seoul's first assignment for Subway as the brand builds on its growth momentum in South Korea. Subway aims to grow from 40 to 200 stores within two years and 400 stores within five years.

"We are working with Subway at a time when the initial steps are being taken towards rapid expansion of the store base. Deep understanding of the market and Subway's business needs is crucial. We are proud to be Subway's creative partner, to contribute to the brand's dynamic growth and be a part of this exciting journey," said Martin Patmore (pictured), CEO of Grey Group Korea, which comprises Grey and G2.

The campaign titled 'Sub of the day 3,500 won' combines print advertising, bus advertising, online activities and point-of-sale communications. Online activities include banner advertising, word-of-mouth and search marketing.

The nationwide campaign runs for three months from now until October.