The bimonthly NSman magazine has been made over to appeal to its readership of men aged between 20 and 35 years old. A smaller, handier size with an increased page count is among the changes.
The content has been reformatted into digestible, bite-sized nuggets to cater to the busy male reader, and now includes useful lifestyle features, tips, and trivia. The popular Scene section has been retained, and continues to be packed with members-only deals, freebies and discounts.
SPH Magazines was awarded another two-year contract to publish NSman in a recent tender.
Agnes Eu, deputy CEO of corporate services at SAFRA, said, “SPH Magazines’ revamp of NSman retains its strong, recognisable branding, and continues to reflect in a dynamic way SAFRA’s brand values of fun, friendly, passion, sporty and family loving. The revamped publication is a highly commendable effort and we hope SAFRA members and NSmen will find it exciting and refreshing.”