Former marketing VP of Yahoo Asia Pacific joins Tencent as GM

Han (pictured) reports to Seng-Yee Lau (S Y Lau),
 senior executive vice president, president of online media business.

Han told Campaign Asia-Pacific that his scope of duties is quite similar to what he did before, in bolstering Tencent’s online media business, from B2B, B2C, multimedia resources to PR and branding.

A Northwestern University graduate, Han has an impressive marketing career that spans Taiwan, Asia-Pacific and the US. He has accumulated a decade of experience on the client side with multinational companies.

His resume includes marketing manager for Lay's at Pepsico Foods, senior brand manager for Panadol at GSK, and brand manager for Dove and Lux Skin at Unilever, as well as junior managerial roles at Johnson & Johnson, Kraft Foods and Nortel. He joined Yahoo Taiwan as director of display sales in 2006 and climbed the ladder to become vice-president, a role in which he led the integrated marketing strategy planning for Yahoo Asia-Pacific. 

In April, Sohu and iQiyi of Baidu announced an alliance to offer online video services in China. Their agreement will cover collaboration in content licensing and broadcasting, with the hope of restoring “rational pricing” for video content.

Reported in February, Maxus Hong Kong has joined force with local creative agency MK2 to help Tencent launch its new mobile voice messaging service Tencent Weixin (騰訊微信) in the market. While in early January, Tencent  launched its three-week long corporate branding campaign ahead of Chinese New Year, exploring the theme of 'brotherhood'.

Back in October 2011,  Lau sat down with Campaign to talk about the media company's content strategy for the 2012 Olympics in London, saying that the internet will be the most influential media for Chinese consumers, adding that he "cannot imagine the Olympics without [Tencent}".