Staff Reporters
Jul 22, 2011

Former managing partner of Eight Partnership opens new consultancy

HONG KONG - Alchemy Asia, a new Hong-Kong-based business and marketing consultancy founded by Charles Brian-Boys, former managing partner of Eight Partnership, has opened for business today with operations in Beijing and Shanghai.

Charles Brian-Boys forms new start up Alchemy Asia
Charles Brian-Boys forms new start up Alchemy Asia

The company isr esourced by an experienced and cohesive team, which includes Andrew Kane, who
heads consulting.

The agency said that the insight behind the establishment of Alchemy Asia is that decision makers are increasingly seeking accountability and commercial delivery, backed by metrics and ROI from their branding and communications, as well as strategic business advice.

"We are very much 'think – do’ in our approach” said Brian-Boys (pictured). “Our clients tell us that they want solution-driven partners that can analyse and develop strategies, as well as deliver in practice in the market. This is what they get from us."

 

Source:
Campaign China

Related Articles

Just Published

59 minutes ago

Mediahub global CEO John Moore departs

Moore has been with the media agency since 1997.

1 hour ago

Ogilvy appoints Emma Wilkie as executive director ...

The new UK-based role reports to Liz Taylor, global chief creative officer.

1 hour ago

Mastercard's Raja Rajamannar: ‘Advertising as we ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.

1 hour ago

Revealed: Latest hybrid working policies across ...

In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.