Fluid won the project from luxury menswear retailer and distributor Trinity in July, and will revamp its website by the end of the first quarter of 2012, in time for Trinity's spring and summer collection.
Andrew Au, managing director of Fluid, said "it's only fitting that Trinity's website reflects the same level of quality and functionality as its leadership position in menswear. Fluid, being an established leader in the digital space, aims to deliver that".
Trinity's current flash-based website appears dated and does not take into account new online technologies, revealed Nic Tinworth, digtal director for Fluid. "The old website made browsing on iOS devices difficult and suffered from a lack of aesthetic quality and usability," he said.
The new website will be built using HTML5 Canvas and feature interactive photography, video and store location elements.
Fluid's main approach for Trinity's new online identity is to make sure it is responsive. That means
design and development would respond to the user’s behavior and environment based on screen size, platform and orientation, the agency said.
Trinity sells the Cerruti 1881, Altea, D’urban, Gieves & Hawkes, Intermezzo and Kent & Curwen apparel brands, and operates around 350 retail stores in Greater China.
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