Jin Bo
Mar 17, 2011

Fleishman Hillard wins Gome's PR business

BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.

Fleishman Hillard wins Gome's PR business

Previously, Brunswick was Gome's PR partner. According to an insider, Fleishman Hillard officially "took over the business from Brunswick" at the beginning of March.

This follows the announcement of Gome's 'board restructuring', which ends years of wrangle over control of the company. Zhang Dazhong, founder of Dazhong Electronics, which was acquired by Gome in 2007, will take the helm after its current chairman, Chen Xiao, leaves his post.

Last year, Huang Guangyu, Gome's founder and former chairman, was sentenced to 14 years in prison for illegal business dealings.

Source:
Campaign China

Related Articles

Just Published

8 hours ago

Move and win roundup: Week of May 5, 2025

Catch up on our weekly roundup of people moves and account wins at One Green Bean, Dentsu Creative Isobar, Attivo Group, Syndigo, and more.

11 hours ago

How Selena Gomez’s album release is a masterclass ...

Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.

11 hours ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

11 hours ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.