Jin Bo
Mar 17, 2011

Fleishman Hillard wins Gome's PR business

BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.

Fleishman Hillard wins Gome's PR business

Previously, Brunswick was Gome's PR partner. According to an insider, Fleishman Hillard officially "took over the business from Brunswick" at the beginning of March.

This follows the announcement of Gome's 'board restructuring', which ends years of wrangle over control of the company. Zhang Dazhong, founder of Dazhong Electronics, which was acquired by Gome in 2007, will take the helm after its current chairman, Chen Xiao, leaves his post.

Last year, Huang Guangyu, Gome's founder and former chairman, was sentenced to 14 years in prison for illegal business dealings.

Source:
Campaign China

Related Articles

Just Published

21 hours ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

1 day ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

1 day ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

1 day ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.