Emily Tan
Jul 17, 2014

Five agencies in pitch for DiGi Malaysia creative account

KUALA LUMPUR - Malaysia's third largest telco, Telenor-owned DiGi, is holding a creative pitch involving five agencies.

Presentations are to be held on 25 July
Presentations are to be held on 25 July

It's understood that the review is a matter of course as the telco's three-year contract with incumbent agencies NagaDDB and TBWA (which manages the company's youth portfolio) is coming to an end. 

Other agencies involved in the pitch are McCann Worldgroup, Grey and Havas Worldwide. 

The agencies will be submitting their proposals early next week with presentations to be held on the 25 July. 

NagaDDB and DiGi go back 16 years. The agency is behind the creation of the telco's iconic mascot, the Yellow Coverage Fellow, which was introduced at the end of 2006 to promote DiGi's increased network coverage.

 

 

 

 

 

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

1 day ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

1 day ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

1 day ago

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

2 days ago

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.