Created by Philippines-HQ’d agency BBDO Guerrero, the on-going campaign consists of two visuals and a series of text-based executions that focus on FedEx understanding of the nuances of life and business across Europe.
FedEx recognises the importance of inter-regional trade between Asia and Europe and its growth potential,” said Malcolm Sullivan, vice-president, marketing, FedEx Express Asia-Pacific.
“The central message of this latest advertising campaign highlights how FedEx Europe expertise and ‘know-how’ ensures an outstanding shipping experience.”
The new campaign launched across eleven Asia Pacific markets – Australia, Hong Kong, Japan, Korea, Malaysia, New Zealand, The Philippines, Singapore, Taiwan, Thailand, and Vietnam; and is being adapted for print, online, outdoor and radio broadcast media.
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