Event360: It's all about the experience

‘Experience’ has been the buzzword in the business and events industry this year as planners and brands strive to drive more compelling engagement from the audience. A lot of it comes down to personalising content for each attendee, a key topic that will be discussed during the opening panel at Event360 on 14 November at the Hong Kong Ocean Park Marriott Hotel.

This conference will also put the spotlight on technology, from cutting-edge innovations to AI, VR and AR that have been widely adopted in the industry.

Join Joe Wong from George P. Johnson as he shares case studies from automotive and Chinese Big Tech brands that have successfully tapped into AR and VR. When it comes to this region, all eyes are on the Chinese tech sector that is fast outperforming competitors from other developed markets. Andrea Barcaro from Uniplan China will give delegates at Event360 a first-hand view of his experience in growing an up-and-coming Chinese auto brand.

Join us for inspiring discussions on these other topics:

• Incorporation of luxury, wellbeing and wellness into events by BI Worldwide
• New destination opportunities in the Greater Bay Area by Pacific World
• Attracting and retaining the best industry talent by Salt

For speaking and programme information, please contact:

Vivian Liu, Conference Producer
vivian.liu@haymarket.asia or call +852 3175 5295

For bookings, please contact:

Lucian Mashobe, delegate sales executive
lucian.mashobe@haymarket.asia or call +852 2122 5238.