Dorné will report to the agency's president for North America marketing and new business, Lisa Rosenberg, and will become a member of the US executive committee that Rosenberg leads. She will also serve as chief of staff to CEO Marian Salzman and report to her as director of network relations and for global business (including work with the global Euro RSCG Life network), in addition to helping to lead PR initiatives.
She has been with the Euro RSCG Worldwide network for over four years in Asia and has spent over a decade in China in roles at Ogilvy and China Central Television (CCTV).
"Dorné depth of expertise in key growth markets such as China is enviable, and I know she will help us deliver on our plans in the Americas and beyond,” said Salzman.
One of Dorné's first assignments will be the launching of the ERWW PR marketing council, which is tasked with bringing at least one award-winning innovation to the marketplace each year.
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