Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 31 October to 6 November.
1. Volvo India
Engagement Score – 1,000
2. Standard Charted Malaysia
Engagement Score – 1,000
3. ASUS India
Engagement Score – 1,000
4. Cadbury Dairy Milk Indonesia
Engagement Score – 1,000
5. H&M India
Engagement Score – 948
6. Milo Philippines
Engagement Score – 1,000
We're so excited to have you with us, @JayeHanash! #BeatEnergyGap #JamesReidForMilo ?????? https://t.co/NsHiphhQAS
— MILO® Philippines (@MiloPH) 5 November 2016
7. Appy Fizz India
Engagement Score – 1,000
Tag your favourite celebrity every time you tweet about them and watch them fizz up, here. #FeelTheFizz https://t.co/igA8NEMC7p pic.twitter.com/U6SgLRD9gV
— Feel The Fizz (@iamappyfizz) 5 November 2016
8. Resorts World Sentosa Singapore
Engagement Score – 1,000
Onew (Lee Jin-Ki) and Jung Chae Yeon were here at Universal Studios Singapore for a shoot this morning. They sure h… pic.twitter.com/zoxo06YR4w
— ResortsWorldSentosa (@rwsentosa) 1 November 2016
9. BookMyShow Indonesia
Engagement Score – 1,000
Mau dapat tiket bioskop gratis? Ikutan #BMSQuiz yuk, ada yang tahu papan ini muncul di film apa? pic.twitter.com/kP2cUUtVQq
— BookMyShow Indonesia (@BookMyShowID) 3 November 2016
10. Canon India
Engagement Score – 1,000
You wish, we deliver. Upload photos of your wishes for kids in our adopted villages this Diwali and we'll fulfill them. #CanonWishBox pic.twitter.com/bYqc2L0VYB
— CANON India (@Canon_India) 31 October 2016
11. TVS Apache
Engagement Score – 941
12. NYX Cosmetrics Malaysia
Engagement Score – 852
13. Carlsberg Singapore
Engagement Score – 808
14. Sephora Singapore
Engagement Score – 774
15. Srilankan Airlines
Engagement Score – 732
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
|