As part of a major restructure, Emphasis Media’s custom publishing and media sales activities will be integrated into the media sales business segment and become a part of Publicitas operation in Asia.
Emphasis Media will led by Charlton D'Silva, chief executive officer of Publicitas Asia Pacific, who will continue to function out of its Singapore office.
Joui Ong, who is presently the country head in Singapore will be promoted to general manager on 1 January 2011.
Commenting on the restructuring, D’Silva said, “The Singapore office is currently offering the full suite of editorial, design, marketing and client service expertise. The plan is to further leverage on this capacity and grow Emphasis Media to avail our work to more clients.”
Emphasis Video Entertainment will also see a new management team in place with the promotion of Wai-kit Cheung to managing director, who will work with Brian Liu, chief financial and strategic officer, effective from 1 January 2011.
In the wake of this reorganisation, Monica Woo, CEO Emphasis Media and Publigroupe Custom Publishing Segment, will leave her executive role at Emphasis and Publigroupe on 31 December and will serve in an advisory capacity as a member of its board of directors.