Emily Tan
May 9, 2013

Effectiveness does more with less: FAME 2013

SHANGHAI - Lack of a lavish budget or cutting edge technology is no excuse for ineffective marketing when ingenuity is capable of accomplishing so much, Leigh Reyes, CCO of Lowe Philippines.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

12 minutes ago

Can sound make you taste spice? 7UP thinks so

INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.

12 minutes ago

Women to Watch 2024: Rhoda Adams, Golin

Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.

20 minutes ago

Google reveals third-party cookies are here to stay

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

27 minutes ago

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.