Effective Measure appoints country MD for the Philippines

In the newly created role, Java will lead efforts to increase awareness and adoption of Effective Measure’s research and planning solutions throughout the Philippines with a focus on user engagement, strategic partnerships and driving operational growth.

Java is a 10-year veteran of the digital media industry with extensive experience in the Southeast Asia market. She previously held the position of digital director for Mindshare Philippines.

Dinesh Arasaratnam, Effective Measure regional managing director for Southeast Asia, said it is vital the company has a local presence in the Philippines—one of its fastest growing emerging markets.

“With high social media penetration and a growing demand for online content, the digital media market in the Philippines is experiencing unprecedented growth,” he said. “Maria brings a highly sought after pool of knowledge in the online sector and an intimate knowledge of the Philippines market which will help to guide our growth in the region.”