Dutch Lady selects BBH Asia Pacific for Southeast Asia creative business

Dutch dairy co-operative Royal FrieslandCampina made the appointment after a three-way pitch called in June. The agency is tasked with further building the Dutch Lady brand in the region.

The global milk brand is called Dutch Lady in Malaysia and Vietnam, Foremost in Thailand and Frisian Flag in Indonesia.

The incumbent is believed to be Leo Burnett.

AartJan van Triest, category director for dairy-based beverages at FrieslandCampina, noted that Dutch Lady has built itself to be a caring and sustainable global brand with a vested interest in local communities and their nutritional values.

“BBH is a partner whom we know understands both our brand beliefs and how best to engage with consumers in this region,” he said.