Diana Bradley
Mar 19, 2025

Duolingo comms head Sam Dalsimer leads 'wholesome unhinged' strategy

Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more wholesome comms approach.

Sam Dalsimer is Duolingo’s global head of communications. Photo: Duolingo

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

54 minutes ago

Google faces £5 billion lawsuit in the UK for ...

Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.

1 hour ago

Petfood brand Iams deploys AI-powered video tool to ...

The campaign was created in collaboration with Adam & Eve/DDB.

1 hour ago

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

11 hours ago

Why music still matters in modern branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.