Dog Digital launches 'Brave' campaign for Scotland tourism

Dog Digital recently opened its office in Singapore. The agency expects to fill the niche in the Asian market for high quality and technically complex work as well as in the social sphere where it has had significant successes with clients such as starcount, LOCOG and UEFA.

In collaboration with Disney Pixar and VisitScotland, the agency has built a new interactive online home connecting the magical world of Disney Pixar’s movie Brave to the real-world experiences Scotland has to offer. The online presence lies at the heart of VisitScotland’s £7 million (US$11,102,304) marketing campaign, which is expected to be viewed by around 100 million people in over 70 countries.

The website, which is translated into four additional languages, invites visitors into a 3D ‘Library of Scotland’ where they can explore maps and illustrated stories that Dog’s creative team wrote to offer connections between the film and VisitScotland content.

Movie fans can also participate in a competition on the website to win a five-night trip to Scotland to experience the land that inspired the movie.

The VisitScotland Brave campaign will run until March 2013. So far, the website has attracted 630,000 visitors since it launched in May this year, and 44,000 users to download the itineraries from the site.

Charlie Coleman, general manager for Promotions at The Walt Disney Company EMEA, said: "The site truly captures the magic and essence of the movie, taking the user on a journey to discover the 'real' Scotland that inspired Brave, through animation, video and life experiences, in a really engaging way."

Alex Wilson, creative director of Dog Digital, said: “Designing a 3D online environment and writing creative stories to match the quality of world-class entertainment creators like Disney Pixar was a positive challenge for Dog Digital.”