Staff Reporters
Apr 18, 2012

DM9 JaymeSyfu boosts creative team

MANILA - DM9 JaymeSyfu has beefed up its creative team, hiring Aste Gutierrrez and Biboy Royong and promoting Miko Quiogue and Biba Cabuquit.

Aste Gutierrrez and Biboy Royong
Aste Gutierrrez and Biboy Royong

New recruits Gutierrrez and Royong have been appointed as associate creative director and art director, respectively.

Previously, Gutierrez was with DentsuINDIO and Ace Saatchi & Saatchi, handling clients such as P&G, Toyota, Lexus, Canon, Sharp, SM Malls and Unicef. He has won several awards including a Gold and Silver at AdFest 2012 for his work on P&G.

Royong, meanwhile, was previously with JWT, McCann and Ace Saatchi & Saatchi.

Within the agency, both Quiogue and Cabuquit were promoted to associate creative director.

Quiogue joined DM9 JaymeSyfu in 2008, working on brand-building campaigns for PLDT, Pharex HealthCorp, Belo Men, Max’s, Caritas, TV5 and most recently SMART’s 'Live More' campaign.

Cabuquit started out as a junior copywriter at Harrison Communications handling the Unilab, URC and Globe accounts. At DM9 JaymeSyfu, she has been working with clients including Tanduay Ice, Max’s, SMART, PLDT, Belo Essentials and Tanduay Rhum.

Related Articles

Just Published

11 hours ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

12 hours ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

12 hours ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

13 hours ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.