Staff Reporters
Apr 19, 2022

Digitas cashes in on versatility

AGENCY REPORT CARD: The ‘all-purpose’ agency delivers a promising proposition in Publicis’ band of networks. But can it shine outside the shadow of its parent company?

Digitas cashes in on versatility

In just half a year of leading the region, newly appointed APAC CEO Adrian Farouk is already running at full speed. Digitas may not match the scale of McCann or other firms in the group, but its jack-of-all-trades potential is an attractive proposition for senior leaders including Publicis’ chief creative officer (CCO) Natalie Lam.  But does its uniquely versatile model dilute or differentiate the brand?

What was Digitas’ overall grade? Our full report with the overall grade—plus scores for business; innovation; DEI and sustainability; creativity and effectiveness; and management—is available only to Campaign members.

Become a Campaign Asia-Pacific member to get access to all the 2021 Agency Report Cards and much more.

Source:
Campaign Asia

Related Articles

Just Published

54 minutes ago

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

1 hour ago

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

1 hour ago

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.

1 hour ago

Beauty brand Dove returns to 2025 Super Bowl

Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports.