Digital happenings this week from Toyota, L’Oreal, iPhone 5, Samsung and more

Miaozhen Systems has launched a third-party mobile advertising measurement software development kit (SDK), which promises to help advertisers like L’Oreal build up their mobile ad reach to a minimum effective level.

Pixel Media has spun off its mobile ad division and relaunched it as Snap Mobile in a move to anchor it as an independent, specialist mobile ad network.

Toyota Motor Sales & Marketing, working with Party, has launched a game that seeks to turn consumers' attitudes about charging their phones, and presumably their cars, from "Need to charge" to "Fun to charge".

Companies in Asia-Pacific on average are spending considerably more on technology, business process changes and other expenses to respond to the digital consumer, according to a recent survey commissioned by software company Tata Consultancy Services (TCS).

UK-based user experience design agency Foolproof has acquired One to One Global, an established Singaporean user experience agency, as an Asia-Pacific hub.

Havas Media has appointed former global head of social and digital media for Adidas Gaetano Squillante as head of digital strategy for the region.

Ad spend in Asia-Pacific is expected to reach US$162.4 billion this year and to continue growing at a CAGR of 9.4 per cent to overtake North America in 2014, according to a report by eMarketer, in collaboration with Starcom MediaVest Group (SMG).

While a surge in recent online search activity around the iPhone 5 was not a surprise to anyone, Experian’s analysis of the search behaviour of more than 1.8 million Hong Kongers over the last three months shows Samsung is getting some love in this city of gadget lovers.

Fleishman-Hillard has appointed Don Anderson, former head of integrated ad sales for ESPN Star Sports, as senior vice-president and head of strategic digital integration for Asia-Pacific.