Digital agency Possible announces key hires in move to strengthen integration

Possible has brought in Yew Leong Lee, Jeremiah Neo and Michael Mitchell to its media, marketing science and creative teams in a bid strengthen its integrated offer.

Earlier this year, Possible announced the appointment of Paul Soon as chief executive officer for Asia-Pacific, after he resigned from his role as CEO XM Asia-Pacific in December 2014.

Commenting on the latest appointments, Soon said: “Possible Singapore is evolving, attracting talent with diversity in experience and depth in their craft, to better meet our clients’ evolving needs. We’re at the beginning of a great transformation. This is just chapter one in our story.”

Yew Leong Lee has joined Possible from XM Asia-Pacific as regional director of media. Meanwhile, Neo joins the agency as director, marketing science and strategy, while Mitchell comes in as associate creative director.

“Media agencies don’t typically have storytellers and content creators and it’s rare to find a digital agency that has a dedicated media department,” Lee said.

Previously at Interbrand, leading brand strategy, brand voice and messaging projects in their New York, Sydney and Singapore offices, Mitchell emphasised his value on creative words. “When chosen carefully, they have the ability to truly transform a brand—creating real, emotional connections with audiences,” he said.

“The main focus is on strengthening our culture as we merge the old and the new,” added Soon. “Over the next 12 months, we'll focus on making sure the market knows that Possible is aggressively challenging the industry and providing a clear alternative to clients that are used to 'business-as-usual' agencies.”