Jin Bo
Jun 21, 2010

Dentsu Top Guangzhou wins Longda Peanut Oil account

GUANGZHOU - Dentsu Top Guangzhou has won the advertising account for Longda Peanut Oil, in a competitive pitch involving both international and local agencies.

Dentsu Top Guangzhou wins Longda Peanut Oil account

Besides Dentsu Top, other agencies invited to picth included local agency GDAD and Young & Rubicam, as well as two other local agencies.

With competition turning white-hot in recent years, major players on China's peanut oil market are spending huge amounts of money on advertising each year. Longda's major rival, Arawana, has been especially active over the past several years.

Longda, which has grown from a local company in East China's Shandong Province into a national brand over the past decade, is now striving to consolidate its market share, according to the China Food Industry Web.

Source:
Campaign China

Related Articles

Just Published

10 minutes ago

Interpublic sells digital experiences agency Huge

IPG posted 0% organic growth in Q3, trailing competitors like Publicis Groupe and Omnicom.

45 minutes ago

Dept hires David Neal as global CFO as Mickey ...

Kalifa departs after two years with the company.

2 hours ago

Omnicom in talks to buy Interpublic—report

Omnicom and IPG: Rumours of a merger surfaced a year ago.

2 days ago

Dentsu & Publicis excel at Campaign's Greater China ...

Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.