Jin Bo
Jun 21, 2010

Dentsu Top Guangzhou wins Longda Peanut Oil account

GUANGZHOU - Dentsu Top Guangzhou has won the advertising account for Longda Peanut Oil, in a competitive pitch involving both international and local agencies.

Dentsu Top Guangzhou wins Longda Peanut Oil account

Besides Dentsu Top, other agencies invited to picth included local agency GDAD and Young & Rubicam, as well as two other local agencies.

With competition turning white-hot in recent years, major players on China's peanut oil market are spending huge amounts of money on advertising each year. Longda's major rival, Arawana, has been especially active over the past several years.

Longda, which has grown from a local company in East China's Shandong Province into a national brand over the past decade, is now striving to consolidate its market share, according to the China Food Industry Web.

Source:
Campaign China

Related Articles

Just Published

28 minutes ago

Agency of the Year 2024 winners: Asia-Pacific

Check out the 2024 Campaign Asia-Pacific Agency of the Year's regional winners across APAC/Network.

10 hours ago

40 Under 40 2024: Natalja Voronova, Goodyear

With only seven months to her name at an MNC, Voronova has already made strides with many of her practical solutions speedily coming to life.

11 hours ago

Vivendi shareholders approve historic four-way ...

Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.

11 hours ago

Adland reacts to Omnicom-IPG mega-merger

The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.