JAKARTA - Suzuki has awarded the media account for its corporate TV campaign, entitled ‘Change & challenge’, to Dentsu Media Indonesia.
The strategy and placement of the TVC, estimated to be worth US$5 million, was awarded to the agency following a pitch between Asatsu, Esa Algisa and Go Ad early last month.
Dentsu has won several major accounts this year, including a US$23 million media account from pharmaceutical group Tempo Scan Pacific in April and a US$20 million media business from telco giant Indosat.
It was also named as the media agency-of-record for Japanese seasoninh company Ajinomoto Indonesia in February.
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