David Blecken
Feb 16, 2012

DDB names new Japan MD

TOKYO – DDB has named Cairo Marsh managing director of its office in Japan following the departure of Takashi Takeda.

Marsh replaces Takashi Takeda
Marsh replaces Takashi Takeda

Marsh joined DDB Group Japan two years ago as general manager of Rapp Tokyo and Tribal DDB Tokyo. Prior to that, he held senior account and strategy positions at Rapp New York.

DDB was unable to provide details on Takeda’s move.

According to DDB Group Asia-Pacific vice-chairman Douglas Faudet, Marsh’s background in data and CRM will be an important asset for the agency.

“He marries the skills of direct and digital with an inherent understanding of brands and business, enabling us to push our clients and ourselves forward,” Faudet said, noting that Marsh had succeeded in attracting “exciting new opportunities” to the agency in a challenging business environment.

Marsh said that while he did not intend to focus the agency on a single discipline, such as CRM, data would play an increasingly important role in solving "complex and interdependent business problems".

"Discipline aside, we will want to robustly apply analytics and insight development across the board," he said.

He said he did not draw a distinction in terms of opportunities between domestic and foreign agencies in Japan. "We are all looking to be better partners with our clients and we are challenged with an evolving marketplace where we will need to become more innovation-focused. As far as my plans for DDB Group Japan go, I think we will need to compete vigorously in that space."

In his new role, Marsh will work closely with Richard Thomas, DDB’s president of global clients and regional chief integration officer.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 hours ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.

2 hours ago

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

2 hours ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.