Rahul Sachitanand
May 18, 2021

Dat Bike rides with Happiness Saigon as creative partner

The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.

Dat Bike's Weaver
Dat Bike's Weaver

Dat Bike, Vietnam’s first completely electric vehicle maker, has appointed Happiness Saigon as creative partner for its brand launch after concluding a nationwide pitch conducted in the first quarter of the year.

Happiness Saigon will now be consulting on Dat Bikes’s creative, campaign strategy and communications. The agency won the pitch with the support of its newly appointed creative leadership team, Neena Gatdula and Jazz Tonna.

With its flagship product, The Weaver, the startup just finished raising $2.6 million in pre-series A funding. "We’re very proud to partner up with the brand that will break conventions and revolutionise traffic in Vietnam and beyond," Tonna said. 

The appointment comes at a key point for Vietnam, as the government announces the growing need for the public to shift from traditional gas bikes to a cleaner electric alternative, going so far as discussing tax incentives for electric bikes. 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

1 day ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

1 day ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

1 day ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.